The first time I saw this was in a sneak peak with a 10-second span. I got hooked on that Darth Vader kid and made me think what will happened next. So I just wait for this commercial to air in the Super Bowl XLV and poof! It was amazing! I also had my second pick, Bridgestones' Carma. The setting was so cool (literally) and the sense of making it as a "Carma" was a good idea.
I am looking forward for more next year! Have a happy time watching these commercials all over again!